Mediation Marketing Workshop, 19-20 September 2012, Cairo-Egypt

Under the sponsorship of the International Finance Corporation (IFC), Mr Andy Rogers, Associate Director, Communications and Campaigns; the Centre for Effective Dispute Resolution (CEDR) offered a two-day Marketing Workshop for CRCICA accredited mediators and personnel.
Under the SELLING MEDIATION theme, the agenda of the first day was meant to identify external stakeholders for the Centre and to develop key messages appropriate for different sectors and also to give an overview of the communication options for stakeholders and the different ways of communicating these messages. Through interactive role-play, participants were able to practice effectively delivering messages to target sectors.
CRCICA – Marketing Workshop was the substantive focal of the second day where CRCICA staff were made to identify what kind of marketing tools exist in selling mediation services. At the end of the day a CRCICA-tailored draft mediation marketing plan was introduced.